[Workshop] Human Centered Design – Female Entrepreneur ICT Program

Sign Up Wed, 18 Apr 2018
09:00 - 16:00 WIB
EV Hive Jakarta

The Sasakawa Peace Foundation (SPF) was established as a private non-profit organization, with endowments from the Nippon Foundation and the Japanese motorboat racing industry. SPF addresses the diverse and complicated issues that human society is encountering in the 21st century.

SPF is partnering with Microsoft Philanthropies to accelerate access of ICT skills for women entrepreneurs in Southeast Asia. The pilot research plan will be conducted in Indonesia, Thailand, and Myanmar. Jakarta is the first city that held the workshop. Instellar as selected organizer is in collaboration with SPF to held a workshop in “Accelerating Access of ICT Skills training to Women Entrepreneur in Indonesia”.

The contribution of micro and small-medium enterprises (MSMEs) to the national economy is quite large which reaches 61.41 percent, while the absorption of MSMEs workforce at least dominates almost 97 percent of the total national workforce[1]. Indonesia’s Minister of Cooperatives and SMEs said that the businesses often failed to scale.

Given the fact that 60% of the majority of MSMEs are run by women [2], this is the reason why women also need to scale their business because they are not only running it but also taking care of thier family. ICT facilitates female entrepreneurs to run their business. However, digital technology or ICT needed for business development is not accessible by many women. Therefore, Human Centered design (HCD) approach is used, which aims to understand what female entrepreneurs need from ICT.

The objective of this program:
– Identifying needs and challenges that female entrepreneurs encounter in each segment.
– Identifying ecosystem mapping, the one that has more prominent role in the business.
– ICT program is one of the solutions that helps female entrepreneurs develop business through curriculum training and the preferred delivery model.

Human-Centered Design (HCD) is a process that starts with the people we’re designing for and ends with new solutions that are tailor-made to suit their needs. HCD is all about building a deep empathy with the people we’re designing for, generating tons of ideas, building a bunch of prototypes, sharing what we’ve made with the people we’re designing for, and eventually putting our innovative new solution out in the world [1].
The women entrepreneurs as the user that we served in this workshop would figure out the challenges that they were facing, the past experiences that defined their entrepreneurial journey, self-developed a way on how they were going to solve it, and understood the support that ecosystem provided, and defined their choice of solutions either through ICT or non-ICT.

At the end of the workshop, the women entrepreneurs will not only fully understood what they need but also the action that required to take in order to scale their businesses.

New ideation from nano-micro women entrepreneurs in digital concepts consist of a group of applications for peer to peer lending and soft loans that gives low interest and easy to get, application for a marketplace that can boost sales, online mentorship application for startup, and an application for finding low-skilled jobs. Meanwhile, new ideation for non-digital concepts consists of offline training about business and an offline marketplace.
Small-medium women entrepreneurs tend to be more about project management tools based on evaluation sheet. Unfortunately, participants never use project management tools like Slack due to lack of information, but one of them who is familiar with Trello. However, she does not utilize Trello effectively. Thus, many of them are more into digital ideas, how to develop their product, team/business process system management and logistics of the business. However, most ideas are related to product marketing.





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