Blueboots Farm

Organic farm


Monthly income of farmers.

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Blueboots Farm is founded in 2015 and focuses on organic farm to value-added product integration. The integration system helps build small-community farmers community and create nutritious food products.


  • Problem and Solution : Diminishing small-community farmers and we help re-build the community and give better pricing to them.
  • Impact Indicators : Monthly income of farmers.
  • Business Indicators : Sales to customers, farm expansions.

Costumer & Market Size

  • Customer : Age 16 to 35 years old. Medium to high income. Foodies, more health-conscious consumer.
  • Market Size : 1% population of Indonesia (2.6 million people).

Business Model & Revenue

  • Business Model : We offer nutritious ready-to-eat food products and sustainable food education to consumers.
  • Revenue : Sales of selling raw ingredients, value-added food products, fertilizers and educational programs.

Competitor & Value Proposition

  • Competitor : Sincere organic butters, Burgreens sweet potato chips.
  • Value Proposition : Self-farmed sustainable food ingredients and transparent traceability.

Selected Partners & Clients

  • Rise Inc.
  • Sayurbox


  • Samantha Gunawan, CEO, 26 : BS in Industrial Engineering
  • Angeline Theo, Food Consultant, 25 : BS in Nutritional Sciences


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