Cooltura



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Our activity is to create cultural experience accessible to both local and overseas youth community. We host cultural exchange through dialogues, workshop, trip, and digital content.

IMPACT

The local people will have more insights about foreign culture. Opening more jobs and business opportunity for the local people. Bogor will be more determined as one of the tourist destination.

CUSTOMER & MARKET SIZE

  • CUSTOMER: Bogor residents, 15-35 years old, foreigner
  • MARKET SIZE: 2.360.000 Bogor youth age 15-35 years old according to Badan Pusat Statistik. 244,646 foreign tourists visited Bogor in 2016 based on the Department of Culture, Tourism and Creative Industries (Disbudparekraf) Bogor City, West Java.10% acquisition from those number in 5 years.

BUSINESS MODEL & REVENUE

  • BUSINESS MODEL: Host for cultural-exchange experience through dialogues, workshops, and trips.
  • REVENUE: Cooltura.ID makes profit through participation fees, sponsorship, local product & book sales and endorsement.

COMPETITOR & VALUE PROPOSITIONS

  • COMPETITOR: YOT Bogor, Kelas Bogor, Greenna, #HHWT, malesbanget.com, #welovebogor
  • VALUE PROPOSITION: Place: Bogor- Price: Affordable – People: Expertise – Product: complementary package between local product and service.

SELECTED PARTNERS & CLIENTS

  • Rise Inc.
  • kolaborato.id

TEAM

  • Viera Rachmawati, co-founder, CMO, 29 6 years of experience in marketing, public relations, and media.
  • Sri Sudiantari Rahayu, founder, COO, 30 4 years experience in marketing and event management.

Gallery

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