Inspired from promoting and enhancing indonesian heritage of culture. We believe it can be conducted through producing in environmentally and artistically beachwear apparel.
PROBLEM AND SOLUTION: Plastic Waste Problems, Negative stigma over conflicted criminal, underappreciated Indonesian heritage. Thus, we made an upcycled beachwear products with the involvement of an prison inmates.
IMPACT INDICATORS: To reduced plastic waste in Indonesia through actively collecting plastic waste from garbage collector and made savings for the inmates when they come out of the prison to continue their lives.
BUSINESS INDICATORS: Take 20% of our potential market in 2 nd year (8 Eco Resorts &
Hotels with 2480 tourists averagely).
CUSTOMER & MARKET SIZE
CUSTOMER: Luxury Traveler, Eco-Resort & Hotel.
MARKET SIZE: Bali Area, 45 Hotels & Resort, 155 Rooms Averagely Per Accomodation.
BUSINESS MODEL & REVENUE
BUSINESS MODEL: B2B selling, Kickstarter, Web sales
REVENUE: Product Selling
COMPETITOR & VALUE PROPOSITION
COMPETITOR: Vissla, Riz Boardshort, Faherty.
VALUE PROPOSITION: We involved Indonesian inmates to design our product.
SELECTED PARTNERS & CLIENTS
Warna Jaya Bali
Ario Wiyasa, CEO, 22 (4 years as a CEO at government procurement provider).
Hafizh Amrullah, COO, 22 (2 years as a in house legal at creative organizer).
Hizkia Jacobus S, CCO, 27 (7 years as a CCO at creative agency).