KARSA has introduced a multi-facetted Android application encompassing and connecting all players in the agriculture industry, from farmers and product owners through traders and retailers to academics. As the number of Internet users increases steadily in Indonesia, including in villages and rural areas, KARSA wants to facilitate and simplify the way of working within the farming industry, and to provide appropriate information to all members. This is KARSA’s main goal – to level up the growth of information. The team of KARSA is very thorough in collecting the data engaging the customers in surveys and conducting online and offline studies; the needs of the industry players are identified by combining academic, governmental and field knowledge. Information on city market prices, cost analysis, weather (including forecast and alerts) or general news is provided; there is also a database of pests, planting guidelines and a discussion forum.