Kohvee Story



5


http://www.kohveestory.com/


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Giving coffee a second life – from spent coffee ground to personal care products.

IMPACT

  • Problem: potent waste with negative.
  • impact Solution: extract spent coffee ground to make personal care products.
  • Impact Indicators to date: # of coffee shop participate, # of recycled spent coffee ground.

CUSTOMER & MARKET SIZE

  • CUSTOMER: Women, 25-40 yo, coffee lovers, urban, minimalist, SES A & B.
  • MARKET SIZE: 16.2 m, Indonesian.

BUSINESS MODEL & REVENUE

  • BUSINESS MODEL: From spent coffee to oil to coffee skin care products.
  • REVENUE: Selling personal care products formulated with spent coffee ground oil.

COMPETITOR & VALUE PROPOSITION

  • COMPETITOR

Direct: Nox Skin Expresso, The Body Shop, Sensatia Botanicals, Frank Body.
Indirect: DIY coffee skincare.

  • VALUE PROPOSITION

Multi purpose, minimalist coffee based skin care, formulated using repurposed coffee oil for anti aging.

SELECTED PARTNERS & CLIENTS

  • Rise Inc.
  • HYGGE
  • Kopi Asli
  • PASARAYA STORE

TEAM

  • Lianti Raharjo, MM.ktg, 41 (Head of Program, BINUS International).
  • Probo Kusuma Gozali, ST, 34 (Analyst, MarkPlus&Co).
  • Febianta Octora Bangun, S.Farm., Apt, 25 (QC supervisor PT Kalbe Farma).

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