Mendekor



5


http://www.mendekor.com/

20 suppliers more than 100 craftsmen.

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Mendekor (mendekor.com) was founded in September 2016. Mendekor produces and sells furniture & decorations through online and offline media. Our products are made by Indonesian crafters.

IMPACT

  • Problems:
  1. Hard to find good interior products with reasonable price.
  2. Number of Indonesian craftsmen who still live under the standard of living.
  • Solutions:
  1. Reasonable price for our target market and custom.
  2. Empowering local craftsmen.
  • Impact Indicators to date: 20 suppliers more than 100 craftsmen. Business Indicators to date. More than 8.000 products have been decorating residential and commercial places in Indonesia. More than 20 publications.

CUSTOMER & MARKET SIZE

  • CUSTOMER

By Social Group:
• Interior designers, architects, contractors and
business owners (B2B)
• Other customers (B2C)
By Stereotype:
• Aesthetically conscious & distinctly in tune with value
and cost
• Developing but educated

  • MARKET SIZE: More than 90 millions of tech savvy-middle to upper class Indonesians.

BUSINESS MODEL & REVENUE

BUSINESS MODEL: Mendekor produces and sells interior products

REVENUE: Sales and design fee.

COMPETITOR & VALUE PROPOSITION

  • COMPETITOR: IKEA, Fabelio, other online and conventional furniture stores.
  • VALUE PROPOSITION

• Online and offline stores
• More variety and reasonable price
• Do custom and do designing
• Empowering

SELECTED PARTNERS & CLIENTS

  • Mendekor
  • mendekor.com
  • brian@mendekor.com
  • 0812-8796-8733

TEAM

  • Brian Karno Jan, Direktur, 22. Interior Designer, Raffles Design Institute, Northumbria University

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