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http://www.panenmart.com/

Panenmart, is a socio-enterprise that develop technology solution and information system particulary for farmers and indonesian citizen through mobile application. Established on 21th Jun 2016 coincide with Krida Tani Indonesia (farmers day).

IMPACT

• Problem : Long distribution chain.
• Solution : E-commerce direct selling to end consumer.
• Impact Indicators: revenue farmers, area planted.
• Business Indicators : Return on Investment.

CUSTOMER & MARKET SI Z E

• CUSTOMER

B2C : Households, 25-40 Years old, medium-high class
B2B : HORECA (Hotels Restaurant and Cafe), Supermarket

• MARKET SIZE

358.583, Makassar

BUSINES S MODEL & REVENUE

• BUSINESS MODEL

Product : e-Commerce direct selling,
Cost : Production,logistic,app dev,

• REVENUE: Trade Margin

COMPETITOR & VALUE PROPOSITION

• COMPETITOR

Direct : Middleman/ suppliers of vegetables.
Indirect : Tukangsayur,tumbas.in,paskomnas.

• VALUE PROPOSITION: Price are stable and affordable.

SELECTED PARTNERS AND CLIENTS

• Rise Inc.
• Farmers
• Crowde
• Karebosi Condotel, Wisma Kalla

TEAM

• Yafshil Adipura, CEO, (26 Information system – Digital Marketing, Supply chain).
• Achmad Rosyadi, CFO, (26 Management – System analys, finance).
• Akmal Chaer, CTO, (26 IT – network, infrastructure).

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