SENTINEL SEAWEED is Social ENTerprise IN sustainaBLE SEAWEED. We address coastal community poverty by initiating seaweed cultivation. We secure contract demand from various buyers to ensure harvest sales.
PROBLEM AND SOLUTION: Indonesia has second longest coastal line in the world. However, the population number of coastal poor in Indonesia is quite high. SENTINEL SEAWEED initiates seaweed cultivation to address this problem.
IMPACT INDICATORS: Improvement of family income in coastal community at Papua.
BUSINESS INDICATORS: Steady supply and business transaction between farmers and buyers.
CUSTOMER & MARKET SIZE
CUSTOMER: Industrial factories put values into raw dried seaweed through additional manufacturing process.
MARKET SIZE; In Indonesia alone, market size for raw dried seaweed is around 20,000 tons/month while global market size is around 549,900 tons (UN Trademap 2013).
BUSINESS MODEL & REVENUE
BUSINESS MODEL: Secure contract demand from Buyers and then ensure steady supply to it by initiating seaweed cultivation
REVENUE: Sales margin of raw dried seaweed
COMPETITOR & VALUE PROPOSITION
COMPETITOR: Personal Middleman who already existed.
VALUE PROPOSITION: Fair-Trade scheme to the farmers, Support of Farming Inputs/Training/Mentoring for farmers to start their farming activities.
SELECTED PARTNERS & CLIENTS
Dwi Nugroho, Business Developer, 40 (Founder of Agribusiness Social Enterprise).