Studio Dapur



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Studio Dapur is the only crafts for kitchen designed sustainably that enriches & empowers craftsmen in Tasikmalaya Village for holistic and well being people who wants to live sustainably in eating and cooking activities.

IMPACT

  • PROBLEM

1. Pengrajin bambu sulit meningkatkan kesejahteraan karena produknya selalu dibeli dengan harga sangat murah.

2. Regenerasi pengrajin bambu menjadi sulit karena generasi muda lebih tertarik urbanisasi ke kota, yang akhirnya juga berdampak buruk pada perekonomian desa yang kehilangan generasi produktifnya.

  • SOLUSI

1. Menghidupkan kembali aktifitas kerajinan bambu dan produk bambu.

2. Menghasilkan produk bambu dengan kualitas terbaiknya.

3. Meregenerasi keahlian pengrajin bambu.

4. Mempertahankan kebudayaan kerajinan bambu.

  • Impact Indicators to date

1. Pengrajin bertambah dari 2 orang menjadi 3 pengrajin tetap, 2 pengrajin lepas, dan 4 pengrajin pembantu.

2. Menambah penghasilan tambahan untuk ibu-ibu penganyam (pengrajin pembantu) sebesar 25-30 ribu rupiah per hari.

  • Business Indicators to date

1. Rata-rata pendapatan Rp 8-9 juta perbulan.

2. Jaringan ritel: Alun-Alun Indonesia, Pure Foods Company, Jenggala Jimbaran, Bambu Indah Bali.

CUSTOMER & MARKET SIZE

  • CUSTOMER: Woman/man | Age 35 – 50 YO | Economy A+ | Ethnicity : City | Profession; Work at home / Self Employed / Cathering owner / Wedding Decor / Interior Consultant / Tourist Behavior Wholesome, exemplary, highly ethical. Believes in being good and doing good. Interest in: Cook, Decorate, Food, Organic, Holistic, Culture.
  • MARKET SIZE

Local : Jakarta, Bali, Semarang.
International : Japan | Australia

BUSINESS MODEL & REVENUE

  • BUSINESS MODEL
  • REVENUE; Consignment at Retail Store , Custom Project.
  • Monetization: Instagram Account, Promo, Bazaar, Exhibition.

COMPETITOR & VALUE PROPOSITION

  • COMPETITOR

Direct: Duanyam, Threads of life, Amygdala
Indirect: Fasa, Alur Bambu, Kemala Homeliving, Kokken

  • VALUE PROPOSITION: Ethically Made, Empowering, The power of cooking and eating, Local Craftmanship, High Craft Weaving.

SELECTED PARTNERS & CLIENTS

  • Rise Inc.
  • Bambu Indah
  • Du’anyam
  • Jenggala
  • Ong Cen Kuang
  • Alun-alun Indonesia

TEAM

  • Alain Bunjamin, S.Ds, 25 (Product Designer).
  • Mega P. Puspita, S.Ds, 24 (Product Designer).
  • Maulana Fariduddin, S.Ds, 24 (Product Designer).

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