Tani Joy



5


http://www,tanijoy.id/

land utilized, farmers income increase, and farmer join

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Tanijoy aims to connect landowner and small scale farmer to do farming professionally to increase their livelihood and bring frace-abality to agriculture business. It was founded since April, 2017.

IMPACT

  • Problem : Farmers has no land, farmers has to borrow capital from middleman , high risk crop failure.
  • Solution : Tanijoy corporate with landowners to provide land and capital as well as empower small scale farmers to do farming professionally to increase their livelihood.
  • Impact Indicators to date : land utilized, farmers income increase, and farmer join.
  • Business Indicators to date : Project launch.

CUSTOMER & MARKET SIZE

  • CUSTOMER

Target Customer : Landowner and user profiles : landowner, farmer, retirement, and middle-high income people.

  • MARKET SIZE: Around 17 Millions Hectares unutilized land in Indonesia (Ministry of agriculture. 2016).

BUSINESS MODEL & REVENUE

  • BUSINESS MODEL: We’re agriculture services which has 2 business model focus on B2C and B2B market. B2C is the person who has unproductive land in Java. B2B is the company who give us CSR to develop rural area.
  • REVENUE: We got 10 % from each project (0.25 ha) as our revenue.

COMPETITOR & VALUE PROPOSITION

  • COMPETITOR

Direct : iGrow & Crowde and indirect : Vasham, Agrisocio.

  • VALUE PROPOSITION: We have field manager to full dedicated for farmer which stay in there and give real time report everyday also we develop small scale farmer to be professionally.

SELECTED PARTNERS & CLIENTS

  • Rise Inc.
  • PT Pupuk Indonesia
  • IDX Incubator
  • Platform Usaha Sosial

TEAM

  • Muhamad Nanda Putra, S. P, 26 (Agronomist).
  • Febrian Imanda Effendy, S. Kom, 22 (Information Technology Product).
  • Kukuh Budi Santoso, S. P, 25 (Community Development & Business).

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