TORAJAMELO is a social enterprise created in 2012 that focuses on solving the feminization of poverty and the rejuvenation of the “dying” hand-weaving heritage in Indonesia. Indonesia with a population of 250 million has 50% living on less than $2/day and 70% of the poor are women. A key source of income for many homebound indigenous poor women in rural area of Indonesia is back-strap weaving. However, prices and demand is still low, made worse by factories copying their indigenous designs and selling them cheap. So many resorts to working as migrant workers, and many come back abused with unwanted pregnancies. TORAJAMELO aims to stop this cycle of poverty and violence using weaving as the entry point.