PT. Torajamelo which means Beautiful Toraja aims for a better life for the marginalized rural women weaver artisans in Indonesia and to rejuvenate the art and culture of Indonesian hand-woven cloth. Torajamelo is a social enterprise that has aims to preserve Toraja weaving and empower Toraja women by designing, producing and marketing high quality products made of Toraja weaving.
Torajamelo focuses on solving the feminization of poverty and the rejuvenation of the “dying” hand-weaving heritage in Indonesia. A key source of income for many homebound indigenous poor women in rural area of Indonesia is back-strap weaving. Torajamelo aims to stop this cycle of poverty and violence using weaving as the entry point. By 2025 to become THE shopping destination of Indonesia, which sells high quality fashion line and gift products, all made of Indonesian hand-woven textile from their geographical origin, in collaboration with at least 5,000 weavers across rural Indonesia and at least 1000 urban poor women who produce the finished items. Torajamelo plan to have one flagship store in Jakarta and one local store in each region that they work in.
2013: Dinny Jusuf received “Indonesian Women of Change” Award for the Trade and Investment category from the US Ambassador to Indonesia. Also, Torajamelo head-to-toe design by Nina Jusuf received “The Best Creation Award” by BNI, chosen among 100 SMEs. 2014: Torajamelo is one of “50 Leading Companies for Women in APEC”. 2015: Dinny Jusuf was awarded as one of “Indonesian Inspiring Women” by Tupperware-She Can Program and was chosen as one of “TOP 100 Social Entrepreneurs” by Indonesian SWA Magazine. Torajamelo’s story won “Good Story Pitch” by ourbetterworld.org, received an award from Diageo-British Council Social Enterprise Challenge for Arts, Creative and Tourism Organization and received “Honorable Mentions” by The Arthur Guinness Projects-Ashoka Changemakers. 2016: Dinny Jusuf was awarded “The Marketeers Women Award 2016” by the MarkPlus Inc. Torajamelo successully fundraised USD 100,000 from AusAID through a collaboration with PEKKA supported by AusAID. Torajamelo also secured USD 60,000 grant from Ashmore Foundation through an endorsement from UnLtd.