Wakatobi

Integrated eyewear brand




http://thewakatobi.com/

Donates reading glasses to orphanage.

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Wakatobi is a vertically integrated eyewear brand which design, marketing, and distribute its own brand at reasonable price; tailored specifically for Indonesian facial features.

IMPACT

  • PROBLEM AND SOLUTION: Most eyewear made by Western brands & designed for Caucasian features. Create an eyewear that tailored specifically for Indonesian fit.
  • IMPACT INDICATORS: Donates reading glasses to orphanage.
  • BUSINESS INDICATORS: Selling more than 2000 pairs.

CUSTOMER & MARKET SIZE

  • CUSTOMER; Male & Female 21– 38 years old “young, fashion enthusiast, educated, and socially conscious”
  • MARKET SIZE: 2.88 trillion IDR (spectacles sales value)*

BUSINESS MODEL & REVENUE

  • BUSINESS MODEL: a vertically integrated eyewear brand.
  • REVENUE: Selling prescription & non-prescription frame & sunglass.

COMPETITOR & VALUE PROPOSITION

  • COMPETITOR: Frank Nobel, Saturdays
  • VALUE PROPOSITION: Higher quality product, home try-on, flexibility, social program, emotional value as a local brand.

SELECTED PARTNERS & CLIENTS

  • Rise Inc.
  • Blibli
  • Bekraf

TEAM

 

  • Mario, Co-founder, CMO, 30 (Digital Business Consultant).

 

  • Edmund, Co-founder, CEO, 32 (GM Vision Optik retail chain).

 

  • Eumir, Co-founder, CFO, 31 (Digital Business Consultant).

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