A new breed of startup emerges as more people realize that Unicorn is not always magic and rainbows. This breed of startup focuses on sustainability, purpose, and social impact rather than rapid growth as Unicorn does. So what’s a Zebra and why is it on the rise?
What is a Zebra?
Unicorn’s pursuit of hypergrowth often comes at the expense of sustainability, social responsibility, and long-term viability, which encourages many startups to seek a more feasible option that balances profit and purpose. This is where Zebra comes in.
Here are the key traits of a zebra you need to know:
Zebra prioritizes building a solid foundation of their businesses, ensuring the growth is steady and focusing on growing loyal customers. That is why they become quite adaptive and have the natural advantage to survive tough times like pandemics.
This is one thing that makes Zebra unique. Instead of putting social responsibility as an afterthought and making it a mere vision and mission statement, Zebra puts social impact and their purpose as pillars of their growth. Every action they do, there is always an impact that follows.
Zebra wants to contribute positively to society and all their stakeholders, not just the investors. That is why Zebra believes that profit and purpose can go hand-in-hand in creating a better business environment.
Why is Zebra on the rise?
Nowadays, people tend to be more conscious about social and environmental impacts. Whether customers or investors, they want to contribute positively to society and the environment. Zebra is in a perfect position to meet this demand. Another reason is that there are many startups that only focus on growth but sacrifice other aspects such as sustainability, community building, and their own purpose. As consciousness rises, more Zebras start to emerge.
Instellar and our support for Zebras
Instellar through Instellar Investment provides innovative financing instruments that match the needs of Zebras. Not only that, we also help investors find the right Zebra to fund. Keen to be a part of our ecosystem? Visit instellar.id/investment for more details!
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